At RTP, we firmly believe in giving the players and coaches we coach and instruct a very clear message…the motive…the “WHY?” of what we are trying to accomplish every day, every week, every month, every season. This is one of the principles we have learned from Jocko Willink in his book Extreme Ownership: How US Navy SEALs Lead and Win. We have read this book several times, and it is always in our audiobook rotation on Audible using RTP Books.

This video using audio from Jocko sums up The Why for RTP: we strive for DAILY improvement in our own coaching lives, other coaching lives, and all football players’ lives. There is no quick fix or shortcut; it is a long, extended CAMPAIGN of DISCIPLINE & IMPROVEMENT. RTP is committed to providing you all with tools and platforms that assist you with this CAMPAIGN.

I don’t really like those words self-help, self-management, or self-improvement. I don’t really like what those words have come to mean these days…cuz there’s a lot of people out there trying to improve themselves by looking for that one change…the one change that is going to make their dreams come true.

I’m no GURU, and I definitely don’t claim to be. I’m just a MAN. But I will tell you this: IT ISN’T ONE THING. IT ISN’T TEN THINGS. AND IT ISN’T 100 THINGS. IT ISN’T A QUICK PATH, AND THERE ARE NO SHORTCUTS. MEDITATION WON’T GET YOU THERE, AND NEITHER WILL A MIRACLE DRUG OR AN ORGANIC SUPPLEMENT OR SOME SUPERFOOD. Getting better isn’t a hack or a trick or one change that you need to make. GETTING BETTER IS A CAMPAIGN…A DAILY, A WEEKLY, AN HOURLY FIGHT…THAT DOESN’T STOP AGAINST WEAKNESS, TEMPTATION, LAZINESS…IT IS A CAMPAIGN OF DISCIPLINE. CAMPAIGN OF HARD WORK AND DEDICATION…IT’S WAKING UP EARLY AND STAYING UP LATE AND GRINDING OUT EVERY SECOND IN BETWEEN. EVERY. SINGLE. DAY.

So you want to get better? You wanna self-improve? STOP LOOKING FOR A SHORTCUT AND GO FIND YOUR ALARM CLOCK. FIND YOUR DISCIPLINE. AND FIND YOUR GUTS, AND YOUR PASSION, AND YOUR DRIVE, AND FIND YOUR WILL.

AND THEN…AND THEN…YOU WILL FIND YOUR FREEDOM.

Those days when I’m tired, or worn out, or just basically sick of the Grind. What do I do on those days? I GO ANYWAYS. I GET IT DONE. Even if I’m just going through the motions…I GO THRU THE MOTIONS. I don’t really wanna workout…I WORK OUT. I don’t really wanna hammer on the project…I HAMMER ON THE PROJECT. I don’t really wanna get up and get out of bed…YEAH, I GET UP AND GET OUT OF BED.

Now these could be signals that you need some time off, and those signals might be right. BUT DON’T TAKE TODAY OFF, NOT TODAY. WAIT UNTIL TOMORROW. DON’T GIVE IN TO THE IMMEDIATE GRATIFICATION THAT IS WHISPERING IN YOUR EAR. SHUT THAT DOWN. DO NOT LISTEN.

INSTEAD, GO THRU THE MOTIONS. LIFT THE WEIGHTS. SPRINT THE HILL. WORK ON THE PROJECT. GET OUT OF BED.

As an overall rule, I do not like procrastination. You need to get things done. But if you are going to rest, that is one thing you should procrastinate on. That is the one thing I want you to put off until tomorrow. And when tomorrow comes, you still feel like you need to rest or take a break? Ok…take it. But the chances are: YOU WON’T. YOU WON’T NEED THAT REST. THE DESIRE TO REST WAS JUST WEAKNESS. IT WAS JUST THE DESIRE TO TAKE THE PATH OF LEAST RESISTANCE. THE DOWNHILL PATH, THE EASY PATH. AND BY SIMPLY GOING THRU THE MOTIONS, YOU OVERCAME THAT PATH, AND YOU STAYED ON THE RIGHTEOUS PATH, THE DISCIPLINED PATH.

THE WAR PATH. Which is right where you KNOW THAT YOU BELONG.

The RTP Commitment

RTP is committed to fighting this campaign with you. We are fighting this campaign ourselves: WE WANT FOOTBALL TO GET BETTER. We want our players to get better. We want our coaches to get better. We want parents and administrators to get better.

Why? We believe it will make the future of our game and country brighter.

How? Blog articles and interviews about topics important to you and your players. Podcasts with great coaches and players providing inspiring and productive insight. Video clinics that do not just show you some trick/hack, but give an in-depth installation of that play/front/coverage so you can teach it thoroughly to your team. Team Attack Academy so you can design a school, courses, groups, and assessments OUTSIDE of your educational realms and constraints to educate, enhance, and assess the foundational, fundamental, and schematic football knowledge of your players on a DAILY BASIS. A CAMPAIGN of education for your coaches and players.

We have more planned to serve the needs of coaches and players. We appreciate your support, and we look forward to fighting this campaign alongside you all.

RUN THE POWER IS NOT JUST A PLAY. IT IS A LIFESTYLE COMMITTED TO EXCELLENCE IN THE GAME OF FOOTBALL.

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